National B&B Week Twitter 2019 Analysis

INTRODUCTION

WHAT IS NATIONAL B&B WEEK?

It’s a celebration of B&Bs, independent hotels, guest houses and etc across Britain. To raise the profile of these establishments and get as many people to engage with them over the week of 18-24th March 2019.

WHY ANALYSE TWEETS FOR NATIONAL B&B DAY?

This is the very first National B&B Week. An upgrade from last year’s, National B&B Day. So with the extra days and increased activity in promoting it. I thought it would be interesting to see the Twitter engagement.

REPORT/ANALYSIS

WHAT IS INCLUDED IN THE ANALYSIS?

  • Total number of tweets scraped
  • Total number of retweets
  • Number of original tweets
  • Top 10 hashtags used
  • Most retweeted tweet
  • Most favourited tweet
  • Top 10 user mentions
  • Tweet timeline
  • Sentiment Analysis
  • Interactive tweet map

TOTAL NUMBER OF TWEETS SCRAPED

1139 tweets were scraped (including retweets) with the hashtag, #bandbweek, between the dates 18-24th March 2019.

TOTAL NUMBER OF RETWEETS

638 retweets were captured. Since retweets have a bias on the data for certain analytical measurements. These will be removed from the dataset.

NUMBER OF ORIGINAL TWEETS

Therefore, 501 original tweets will be used to conduct the analysis.

TOP 10 HASHTAGS USED

Hashtag Count
bandbweek 324
lincshour 12
bedandbreakfast 10
breakfast 9
bandb 8
isleofwight 7
hotelmarketing 6
bandbmarketing 6
prtips 6
bandbpr 6

MOST RETWEETED TWEET

Name: IsleOfWight
Twitter Handle: @VisitIOW
Tweet: It’s National ! RT to help us share the love for all the wonderful Bed and Breakfasts on the 🛏️ Have you found a perfect B&B on the Island?

Link to tweet:

https://t.co/hUdUB8M9hu

Number of retweets: 16

I’ll include a screenshot of it. In case the link doesn’t work.

most_retweeted_tweet

(Screenshot taken: 28/03/2019, @VisitIOW)

MOST FAVOURITED/LIKED TWEET

Name: The Highland Haven
Twitter Handle: @myhighlandhaven
Tweet: Dunnet beach all to myself (for now!) 😁

Link to tweet:

https://t.co/MDETpXVabY

Number of favourites: 55

I’ll include a screenshot of it. In case the link doesn’t work.

most_favourited_tweet

(Screenshot taken: 28/03/2019, @myhighlandhaven)

TOP 10 USER MENTIONS

Name Twitter handle Count
National B&B Week @NationalBBWeek 49
eviivo @eviivo 29
Francis Boulle @FrancisBoulle 16
B&B Association @BandBassoc 14
Pier Hotel Rhyl @PierHotelRhyl 8
Lincs Hour @LincsHour 6
Abbots Grange @GrangeAbbots 5
Gordon Marsden MP @GordonMarsden 4
Coastal Escape @escape_coastal 4
Michael Ellis @Michael_Ellis1 4

TWEET TIMELINE

Tweet count between 18-24th March 2019:

Date Tweets count
2019-03-18  43
2019-03-19  119
2019-03-20  86
2019-03-21  84
2019-03-22  91
2019-03-23  36
2019-03-24  42

18_to_24_march